Why A Dirty Gym Is Bad For Business

by | Oct 3, 2023


A dirty gym not only upsets customers, it can negatively impact operations, cost thousands in revenue, and damage brand reputation. Cleanliness is essential to gym-goers and is ranked as one of the most important factors when choosing a gym to workout in. Letting hygiene fall by the wayside sends the message that you don’t care about your customers or their well-being and can lead to membership cancellations and potential new members being scared off. But fear not; by implementing cleaning guidelines and investing in professional gym cleaning services, you can extend the life of expensive equipment, keep members and employees safe, and protect your professional reputation.
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The Importance of Cleanliness in a Gym

Gym-goers aren’t just looking for a workout; they want an experience. Unfortunately, a dirty gym can quickly dispel any illusion of a positive experience. It’s not just an annoyance; it’s potentially catastrophic. A dirty gym can harm your brand reputation, lead to revenue loss, and negatively impact operations.

A dirty gym run by careless management can quickly lose current members. Dusty, grimy surfaces send a clear message that hygiene is not a priority and could make customers question the safety of the facility they use. No one wants to pay for a germ-ridden gym! Cleanliness can mean the difference between keeping current memberships and losing them. It is a crucial component of creating a positive atmosphere in your gym.

A dirty gym can also deter potential new members from signing up. A potential new member who is serious about joining will visit a gym for a tour and may be put off by the appearance of dust and dirt. They have likely researched various gyms and made choices based on their perceived value- cost, location, amenities, etc.- and a gym that prioritizes cleanliness sends the right message.

Brand reputation is another reason to keep your gym spotless. Negative reviews may impact customer perception, leading to revenue loss. A gym that neglects its cleaning responsibilities is a breeding ground for spreading diseases like MRSA. A clean gym can alleviate fears of deadly infections and keep people coming back.

Maintaining a clean gym is essential for business success. The benefits of investing in quality cleaning services go beyond just keeping your gym tidy- they include a positive customer experience, extended equipment life, and protection of professional reputation. Prevent negative perceptions and ensure the success of your gym by prioritizing cleanliness.

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Negative Impact on Members

You’ve managed to convince gym-goers to sign up for your fitness facility. But you’re mistaken if you think that’s the end of your job. Keeping them as members is even more challenging. Neglecting gym cleanliness is one way to lose your members’ trust and loyalty. It’s not just dust and dirt. It’s the bacteria and viruses that could be hiding on every surface, equipment, and high-touch areas that could compromise their health.

Suppose your gym looks dirty, smelly, and grimy. In that case, current members will likely leave and discourage their family and friends from joining. Who’d want to work out in a gym that risks their health and safety?

Potential new members who booked a tour are one foot out the door when they see a dirty gym. What other areas are you neglecting if you can’t keep your gym clean? It’s a significant decision-making factor, and it’s vital in the customer’s journey.

Dirty and contaminated equipment can also pose a threat to members’ health. Failure to maintain a clean environment can lead to the spread of bacteria and infection. Do you want to be linked to a COVID outbreak? No, thanks.

One negative review can cost up to 30 new customers with social media and review sites. Remember that a dirty gym costs you members’ trust and loyalty, reputation, and revenue.

So, be proactive and invest in regular and extensive gym cleaning services that prioritize cleaning, sanitizing, and disinfecting surfaces and equipment. Ensure the gym follows cleaning protocols and uses proper chemicals to avoid damaging equipment.

A clean gym is also a marketing strategy, a selling point, and a source of pride and reputation. A clean gym means a safe and positive customer experience, an extended life of equipment, and, potentially, a boost in revenue.

Don’t wait until the damage is done. Take action today, and choose the right gym cleaning service that can help keep your members healthy, happy, and coming back for more.

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Cleaning Guidelines and Best Practices

As a gym owner or manager, it is your responsibility to ensure that your gym is always clean and safe for your members. This is especially important in the current climate, where hygiene and sanitation are more crucial than ever. Here are some cleaning guidelines and best practices to follow:

Preventing Disease Outbreaks

The first step in keeping your gym clean is preventing disease spread. This can be done by providing hand sanitizer stations throughout the gym and encouraging members to use them frequently. You should also ensure that all high-touch surfaces, such as doorknobs, countertops, and equipment handles, are regularly cleaned and disinfected.

Using Proper Cleaning Chemicals

When cleaning your gym, using the right chemicals for the job is essential. This means using effective cleaning products against viruses and bacteria while also being safe for your gym equipment and your members. Make sure to read the labels carefully and follow the instructions for use.

Surface Sanitization and Disinfection

In addition to cleaning and disinfecting high-touch surfaces, it is important to regularly sanitize and disinfect all equipment and surfaces in your gym. This includes everything from benches and mats to treadmills and weight machines. Ensure all equipment is thoroughly cleaned between each use and that all surfaces are sanitized and disinfected at least once daily.

Regular Cleaning Protocols

Finally, it is crucial to establish regular cleaning protocols for your gym. This includes assigning dedicated staff members to clean and disinfect the gym regularly and scheduling deep cleaning sessions regularly. You should also ensure that all equipment is adequately maintained and inspected for cleanliness and safety.

By following these cleaning guidelines and best practices, you can help ensure your gym is always clean and safe for your members. Remember, a clean gym is crucial for the health and safety of your members and the success of your business. So, prioritize cleanliness and invest in professional gym cleaning services today!

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The Role of Professional Gym Cleaning Services

It’s not just about buying a few cleaning sprays and mops and expecting your trainers to clean the gym floor when they get a free moment. Professional gym cleaning services provide trained personnel who use specialized equipment and cleaning solutions to maintain the cleanliness of your gym.

Such services offer safe and effective equipment cleaning solutions that help extend your expensive equipment’s life. They use customized cleaning solutions specifically designed for your gym’s unique needs.

Trained personnel are equipped to clean your gym’s most challenging areas, such as the locker rooms and showers. They ensure that the gym is sanitized properly to prevent the spread of bacteria and infection, which could lead to serious health and safety risks for your customers.

Ultimately, investing in professional gym cleaning services is well worth it. It ensures a positive customer experience that could lead to long-term customer loyalty. It emphasizes the importance of cleanliness and shows that the gym owner takes pride in the facility’s appearance. These measures not only protect the gym’s professional reputation but can also extend the equipment’s life, leading to increased revenues and customer satisfaction.

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Benefits of Investing in Gym Cleaning Services

Keeping a gym clean and sanitized is vital for the safety and health of members. Investing in professional gym cleaning services can help you ensure a positive customer experience. By investing in fitness center cleaning, you can extend the life of equipment, avoid revenue loss, and protect your professional reputation.

Regular use allows gym equipment to retain its shine, leading to a less appealing and hygienic environment. This can decrease the lifespan of equipment. Professional cleaning services can thoroughly clean equipment, reducing the chances of equipment malfunction or breakdown and maximizing the lifespan of expensive and essential equipment.

In today’s world, a single negative review can damage the reputation of a business. Professional gym cleaning services can safeguard your reputation by properly sanitizing and disinfecting surfaces, equipment, and facilities, creating a safe and hygienic environment for members. Doing so provides the reassurance and ease of mind that members value and extends the life of expensive equipment, ultimately keeping your gym in business.

Investing in professional gym cleaning services can provide a safer, cleaner, and more hygienic environment for members, extending the life of gym equipment and protecting your professional reputation.


It’s not just about keeping your gym clean; it’s about running your business smoothly. Neglecting cleanliness can result in lost revenue, damaged equipment, and a tarnished reputation. Prioritizing, cleaning, sanitizing, and disinfecting surfaces and equipment can keep members and employees safe while extending your equipment’s life. Investing in professional gym cleaning services like Select Shield means providing a positive customer experience, protecting your brand’s reputation, and maintaining a safe environment for everyone. Keep your facility clean and reap the rewards of a thriving business by contacting us today.

Need a Cleaning Solution for Your Gym or Fitness Facility?

Contact us to get a free customized estimate for your facility today.

Frequently Asked Questions (FAQs) About Outsourcing Your Strata Cleaning Services

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Why is it important to clean equipment properly?

Properly cleaning gym equipment is essential to prevent the spread of germs and bacteria that can lead to infections and diseases. It also helps to extend the life of expensive equipment, ensuring that it operates smoothly and optimally.

What happens if you don't clean gym equipment?

If gym equipment is not properly cleaned, it can become a breeding ground for germs and bacteria, which can cause infections and diseases. This can lead to health risks for gym-goers and damage to the gym’s reputation.

How often is gym equipment cleaned?

The frequency of gym equipment cleaning depends on the gym’s size and the number of daily/weekly users. However, generally, gym equipment should be cleaned and disinfected after each use.

What is the best way to clean gym equipment?

The best way to clean gym equipment is by using disinfectant wipes or sprays, which can kill bacteria and viruses on surfaces. It would help if you also used microfiber towels when wiping, as they are more effective at cleaning surfaces than regular towels.

What are the cleaning duties in a gym?

The cleaning duties in a gym include:

  • Wiping down and disinfecting equipment surfaces, including handrails, benches, and weights.
  • Disinfecting high-touch surfaces, including doorknobs, light switches, and restroom fixtures.
  • Sweeping, mopping, and vacuuming floors to remove dust and dirt.
  • Ensuring locker rooms and restrooms are clean and stocked with essential supplies.

What are the benefits of investing in professional gym cleaning services?

Investing in professional gym cleaning services ensures that gym equipment and facilities are cleaned and disinfected correctly and regularly. It also saves a significant amount of time and money by eliminating the need to hire and train in-house cleaning staff. Contact us for a free quote today!

What is the pricing for outsourcing strata cleaning services?

Pricing for outsourcing strata cleaning services can vary depending on the size and specific requirements of the properties. Contact us for a customized quote based on your particular needs.

What customer support is available for outsourcing strata cleaning services?

We offer customer support through phone, email, and chat to ensure all your questions and concerns are addressed on time.

What common problems may arise from outsourcing strata cleaning services, and how can they be resolved?

Common problems arising from outsourcing strata cleaning services include missed appointments and unsatisfactory cleaning results. These problems can be resolved by contacting our customer support team and informing them of the issue. We will work with you to rectify any problems and ensure you are satisfied with our services.

Need a Cleaning Solution for Your Business?

Contact us to get a free customized estimate for your facility today.

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